If you're not writing (or thinking about writing) a book, you might think my ebook 6 Things You Should Know Before You Self-Publish doesn't apply to you. You’d be wrong. These six things apply to any sales situation and make your offer sell better no matter what it is. Don’t believe me? Let’s walk through it and I’ll show you how.
That thing you're doing, even if it isn't a book: what is it for? What are you trying to accomplish by doing this thing and putting it out into the world?
The more clear you are on what this thing is supposed to do, the easier it will be to create, design, and market it in a way that gets you where you want to go.
Once you know what it is you're trying to accomplish with this project, it gets a lot easier to figure out who you're trying to help. Who's the most likely to benefit from what you're putting together? Who's going to do something about it? Who really, really wants what you have, even if they don't know it yet?
The better you know your audience, the easier it is to reach them.
So we've covered the first two concepts: What it's for, and who it's for. Next is a really important step, and a lot of us completely drop the ball here. We live on assumptions, we don't think we really need to spell it out. But we do. Ready?
So you know what you're trying to accomplish out there in the world, and you know who's most likely to benefit from your thing, but there's another critical piece to clarifying your own goals for the project: what does a win actually look like for you?
It's so, so easy to get sucked into someone else's idea of success. All the pretty people on Instagram show off their glowing, curated lives, and something in us says okay, if I had that vacation/house/body/weird cat, then I could feel successful. But would you? Is that what you really want?
You can only drive in one direction at a time, and your money, time and energy are precious resources. So make sure you're spending them driving toward a definition of success that's actually meaningful and satisfying to you.
The more clear you are on what success actually means to you, the easier it is to focus your efforts in the direction that gets you there.
Next time we'll get into the nitty-gritty parts, so stay tuned for Part 2!