6 things you NEED to know before you self-publish

Make it beautiful.

I never get mad at people for saying that my job is to "make it pretty". But it does make my skin crawl a little bit. See, "pretty" isn't enough for me.

Pretty is skin deep. Pretty is decorating the surface without diving in to the full experience. Pretty is fleeting and shallow.

Beauty is immersive. Beauty encompasses form AND function. Beauty is real, and right, and powerful. Beauty isn't a performance. It's the deep truth. It's bringing the deep truth to the surface, delighting in the pleasure of it, creating and sharing the delicious joy of existence.

Pretty catches the eye, but beauty matters.

My job isn't to make things pretty. It's to help show the world how completely freaking beautiful you are.

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